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April 23, 2013

Best Practices to Develop Solar Energy
Reducing Customer Acquisition Costs

Studies have shown that the non-hardware balance-of-system (BOS) costs of residential PV systems – often referred to as the “soft costs” – account for as much as 47% of total installed system cost for residential PV systems. Of these soft costs, customer acquisition and system design costs have been estimated to account for up to 11% of these soft costs. But several groups are working to reduce these costs — finding innovative ways to market solar energy while reducing the costs passed on to the customers. Find out how these programs reduce costs while providing a benefit to their community, and learn ways that your community can promote solar.


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