CITY OF TUCSON OFFICE OF ECONOMIC INITIATIVES PARTNERS
WITH HOWND TO LAUNCH HOLIDAY SHOPPING CAMPAIGN
The City of Tucson Office of Economic Initiatives and Arizona-based Hownd are collaborating on the “Hownd for the Holidays” campaign, which features promotional offers from participating merchants. Hownd is a customer foot traffic and revenue-generation platform for entertainment, attractions, restaurants, health and beauty, lodging, and other brick-and-mortar retail businesses.
Using $25,000 of Coronavirus Relief Funds from the federal CARES Act, the City of Tucson is funding free membership to Hownd for a limited time so local merchants can drive more customers and revenue to their businesses. Pima County matched the amount as well to allow more businesses in the region to participate. The “Hownd for the Holidays” campaign enables consumers to discover local promotional offers and staycation opportunities this holiday season.
Consumers can discover promotional offers from participating merchants at HowndfortheHolidays.com where they can search for specific businesses and offers in categories including Food & Drinks, Health & Beauty, and Things to Do.
Hownd is conducting weekly drawings throughout November and December, as well as a Grand Prize drawing, where qualifying consumers whose names are drawn can get a free gift card from merchants with a promotional offer on the MyHownd app. Consumers can qualify by either downloading the free MyHownd mobile app, using the social hashtag “#howndfortheholidays” on social media posts, or by claiming and/or redeeming offers from participating merchants.
“This holiday shopping season is going to be especially tough for local retail businesses throughout Arizona,” explains Hownd’s CEO Brandon Willey. “For many of them, November and December may be the deciding factor for whether they survive the new economic reality caused by the pandemic. We created the Hownd for the Holidays campaign to not only create consumer awareness of the importance of supporting local brick and mortar this holiday season, but also to provide them an easy way to do so while also benefiting from the great offers participating merchants will have available to them.”
“This is one more way we can support our small, local businesses,” said Barbra Coffee, director of Economic Initiatives for the City of Tucson. “I hope that we can all shop local this holiday season so that our gift giving is also a gift to the businesses that are truly the lifeblood of this community.”
Hownd is a proven, automated, effortless, and pay-only-for-results foot traffic and revenue-generation platform. It creates profitable customer visits for local brick-and-mortar retail businesses by delivering their promotional offers to existing and new nearby consumers through the merchant’s website, social media, email, and the free MyHownd mobile app. Hownd also helps businesses capture marketable customer data through its Wi-Fi service. Intensely focused on the success of local business owners and giving consumers compelling offers from these businesses, Hownd has served thousands of local merchants and more than 40 million consumers throughout North America and beyond. Unlike outdated group-buying deal sites and offer portals that can bleed merchants dry, Hownd provides quantifiable, attributable, and sustainable long-term value to local business owners and operators, reduces their effort and costs, and increases their revenue and profit. Claiming an account and creating a promotional offer takes about 10 minutes and Hownd can have a merchant’s offers available to nearby consumers in less than 48 hours. Learn more at hownd.com or call 877-394-2410.
About the City of Tucson Office of Economic Initiatives
The City of Tucson Office of Economic Initiatives coordinates the City’s economic development programs for the purpose of attracting jobs and investment to the City of Tucson. It also offers local small business and entrepreneurial assistance and encourages workforce development in order to foster a long term sustainable and diverse local economy. For more information or to contact the Office of Economic Initiatives, visit ConnectTucson.com.