Bonus Gift Cards Help Downtown and Fourth Avenue Merchants

The Downtown Tucson Partnership (DTP) sold another 1,000 bonus gift cards this morning, April 24. Under the Gift Card Incentive Program, customers buy a $25 gift card and receive another $10 in value for free. The extra value for the latest round was funded by Bourn Companies.

Between the five rounds, $175,000 has been infused directly into downtown businesses since April 3, and more gift cards are on the way. Meanwhile, The Historic Fourth Avenue COVID-19 Gift Card Program, which also gave $35 in value for a $25 gift card purchase, wrapped up this week, injecting more than $30,000 into the district. The Fourth Avenue Merchants Association and the Historic Fourth Avenue Coalition hope to offer a second round of the program in the near future.