The Downtown Tucson Partnership (DTP) sold another 1,000 bonus gift cards this morning, April 24. Under the Gift Card Incentive Program, customers buy a $25 gift card and receive another $10 in value for free. The extra value for the latest round was funded by Bourn Companies.
Between the five rounds, $175,000 has been infused directly into downtown businesses since April 3, and more gift cards are on the way. Meanwhile, The Historic Fourth Avenue COVID-19 Gift Card Program, which also gave $35 in value for a $25 gift card purchase, wrapped up this week, injecting more than $30,000 into the district. The Fourth Avenue Merchants Association and the Historic Fourth Avenue Coalition hope to offer a second round of the program in the near future.