Rio Nuevo is responding to public demand by sponsoring another round of the Downtown Tucson Partnership (DTP) Gift Card Incentive Program. Round 6 goes live this afternoon, May 8, at 5 p.m. Previous rounds began at 6 a.m. and sold out in a matter of minutes, and this will be the first time for an afternoon launch.
Under the program, people buy a gift card worth $35 for only $25. That $10 bonus incentive is made possible through the support of a sponsor. Previous sponsors include the Downtown Tucson Partnership, Rio Nuevo (now two rounds), HSL Properties (two rounds), and Bourn Companies. Each sponsorship is $12,500, which covers the cost of the $10 bonus for 1,000 cards per round, administrative costs, processing fees, and postage.
Since the program began April 3, $75,000 has been raised in sponsorships, including $25,000 from Rio Nuevo. These local sponsorship dollars, combined with community support, will result in approximately $210,000 infused directly into downtown businesses between the six rounds.