The Pima Association of Governments (PAG) has a "Walk Safe Drive Safe" pedestrian safety campaign, including a 30-second video (below) to help tell a story that encourages people to watch out for each other and themselves.
An average of 250 pedestrians are injured each year in collisions with vehicles and about 20 of those don't survive, according to crash analysis data prepared by PAG.
Contributing factors in pedestrian crashes include low lighting, alcohol use, and not following good safety practices, the analysis said. Pedestrians are encouraged to cross at marked intersections, wear bright clothing at night, and make sure drivers see them before they step onto the street. Drivers are encouraged to slow down, avoid distractions while driving, and watch for pedestrians, especially when approaching any intersection.