Tucson Water's Pete the Beak appeared in the late 1970s to help create awareness of the importance of water efficiency year-round. His messages and materials remain popular with kids and adults to this day. Pete the Beak can be seen at several water-themed events throughout the year.
Pete the Beak Activity Books:
- Water Smart Kids Activity Book (2018)
- Watersmart Activity Book (2012)
- Click To Save H2O (2009)
- Elect To Save Water! (2008)
- Be A Conservation Idol (2007)
- Water: Treasure It (2006)
- A Not So Extreme Makeover (2005)
- Learn To Be A Super Water Saver (2004)
- Cooking Up Conservation (2003)
- Be Water Wise And The Water Table Will Rise (2002)
- The Adventures Of Doc Pete (2001)
Pete the Beak videos that have aired over the years (all videos on YouTube 
):
- It's As Easy As 1, 2, 3 (2010)
- Virtual Press Conference (2009)
- Campaign for Conservation (2008)
- Cookin' Up Conservation (2003)
- Be Water Wise and the Water Table Will Rise (2002)
- The Adventures of Doc Pete (2001)
- Scoring for Water Saving (2000)
- I Know What You Did Last Summer (1999)
- Beat the Peak (1990)
- The Making of Beat the Peak 1989 - Part 2
- The Making of Beat the Peak 1989 - Part 1
- Beat the Peak (1987)
- Beat the Peak (1986)