Our Summer months are not our strongest time for tourism in the Old Pueblo, but it does give us a chance to assess where we are as a destination.
Visit Tucson made a presentation last week on lodging performance, basically, how many nights are people staying in Tucson hotels and how much are they spending on those rooms. The numbers look good for us.
Interestingly, the three measures that the industry uses, occupancy, average daily rate and revenue per available room, has remained stagnant nationwide. Tucson’s numbers in those categories are projected to grow.